Welcome to the new artistic renaissance.
All around the world, filmmakers, musicians, artists and performers are congregating on the Internet to create the world’s largest photo album, the world’s largest mix tape, the world’s largest canvas. And everyone is welcoming the next big “thing” to add his or her handprint to the mix.
In the fringes of this artistic work-in-progress lies a tiny up-and-coming blog:
prettymuchamazing.com
PrettyMuchAmazing has the freshest, trendiest information on the indie music scene, posting reviews, previews and general insights into this hipster music.
But what makes PrettyMuchAmazing so intriguing is the type of music that is regularly placed on the front page. Music aficionados and artists come to this blog to dump remixes and samples for all to enjoy; only the best are chosen to appear as a posting.
These songs are usually covers of current pop sensations, banging club remixes of the Hot 100 or new creations using the samples of older songs. The music at PMA is the ultimate arts-and-crafts project. This is a blog where the old meets the new, and, let me tell you, the new music is consistently unique, fresh and totally entertaining.
The vast majority of featured artists and remixers on PMA aren’t well-known. So, they’re using this website as their own personal mix tape, allowing anyone around the world to stream or download the MP3s of this blended music.
Of course, record companies wouldn’t like the music on prettymuchamazing.com. Artists are stealing old beats and lyrics, creating new songs from the pieces and distributing them on the Internet for free. It’s the ultimate form of culture jamming and a prime example of participatory culture. People are interacting with their music in completely new ways, using programs the likes of GarageBand to twist and warp popular music into underground creations.
From a corporate standpoint, this is all bad. But think of all the talent that’s just hiding in the folds of the Internet, even at prettymuchamazing.com, waiting to be snatched up by companies with multimillion dollar contracts. This is the future of music; the record industry could use PMA for talent scouting and promotional content.
People have long wondered when the record industry would finally fail; CD sales are declining steadily while digital downloads become the consumer norm. The music business needs some life support, and they might just find it in the blogs and remixers that they are trying to stop through lawsuits. Underground music could add the breath of fresh air the industry so desperately needs.
After all, PMA’s name says it all. What’s happening in the Internet’s artistic communities is simply amazing.
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